At Printcious, we believe in the power of branding, connection, and giving back to the community that has supported us throughout the years. That’s why we were proud to sponsor the Underdog B2B Marketing Con, one of Malaysia’s most exciting events for business owners, marketers, and entrepreneurs looking to up their marketing game.
The Underdog B2B Marketing Con is not just another marketing event—it’s a powerful movement designed to equip business owners, marketers, and startups with practical strategies to thrive in a highly competitive B2B market.
The event featured a dynamic lineup of seasoned speakers, marketing leaders, and successful entrepreneurs sharing real-world insights into B2B branding, lead generation, digital marketing, and customer engagement. Workshops, panel discussions, and networking sessions were crafted to inspire innovation, empower local businesses, and create valuable new partnerships among attendees.
What made this event even more special was its spirit of supporting the “underdogs”—the passionate entrepreneurs and businesses who may not have the biggest budgets but certainly have the biggest dreams.
At Printcious, we love collaborating with events that align with our core values: entrepreneurship, creativity, and community support. The Underdog B2B Marketing Con perfectly matched these values.
We chose to sponsor this event because we understand how crucial strong branding and memorable experiences are for business growth. Just like these budding businesses, Printcious started with humble beginnings. We know firsthand the struggles, the perseverance, and the little wins that eventually lead to big successes. Supporting events like these is our way of giving back—to empower others on their entrepreneurial journeys.
Furthermore, we saw an amazing opportunity to showcase how thoughtful event merchandise can significantly elevate an event’s branding and attendee experience.
For this year’s Underdog B2B Marketing Con, Printcious proudly sponsored:
Custom Tote Bags – Practical and reusable, these bags ensured attendees could carry all their event goodies while promoting the event brand even after the conference ended.
Lanyards – Branded lanyards created a unified look for all attendees and made networking easier.
Name Badges – Essential for introducing oneself and connecting at networking sessions, the stylish name badges also doubled as a small keepsake from the event.
Each item was carefully designed to match the event’s branding, ensuring that every touchpoint delivered a professional and cohesive image.
First impressions matter. When attendees receive high-quality, customized event merchandise, it immediately elevates their perception of the event and organizer. Here’s how event organizers can impress their attendees with the right gifts:
Personalization Matters
Customizing items like tote bags, lanyards, T-shirts, or gift sets with the event’s branding (and sometimes attendee names!) makes guests feel special and valued.
Practicality is Key
Gifts that are useful—like tote bags, water bottles, notebooks, or travel mugs—ensure attendees will continue using them long after the event, giving your brand continued visibility.
Quality Over Quantity
It’s better to offer a few well-made, branded items than a pile of forgettable freebies. High-quality merchandise reflects well on the professionalism of your event.
Create Shareable Moments
Thoughtful gifts often get shared on social media. A creative gift set or personalized items can encourage attendees to post about your event, giving you free exposure online.
Support Local Businesses
By sourcing event merchandise from local suppliers like Printcious, you not only get quality products but also contribute to the local economy and build strong business relationships.
If you’re an event organizer planning a business conference, cultural event, charity fundraiser, or community gathering—Printcious would love to support you!
We are always keen to sponsor or collaborate with events that align with our mission of supporting local growth, creativity, and entrepreneurship.
Interested organizers can fill up our sponsorship request form here:
👉 https://www.printcious.com/my/sponsorship-program
Every year, we sponsor hundreds of events across Malaysia, providing custom-printed apparel, lanyards, tote bags, goodie bags, gift sets, and more to help events leave a lasting impact.
At Printcious, it’s not just about printing logos on merchandise. It’s about creating experiences, sparking connections, and supporting dreams.
Sponsoring the Underdog B2B Marketing Con was an honor, and we’re excited to continue partnering with many more local events in the future.
If you’re looking to make your next event even more memorable, whether through custom-printed T-shirts, event gifts, or merchandise sponsorship—Printcious is ready to help.
Let’s work together to create something unforgettable.
